Denmark has a problem: At some point in the future, its population will disappear because people aren’t having enough babies.
Now, the Danish travel company Spies says it might have found a solution. Its campaign “Do it for Mom” encourages wannabe grandmothers and grandfathers to “sponsor” trips abroad for their adult children. Studies have shown that Danes have much more sex when they are on vacation.
“Send your child on an active holiday and get a grandchild within nine months,” the company says on its Web site.
The Danish campaign appears to be a continuation of a previous project. Last year, the same company released a video ad with the slogan “Do it for Denmark” and offered so-called “ovulation discounts” to Danish couples willing to go on vacations. In the video, the company emphasized that 10 percent of all Danes were conceived abroad.
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